The Xcel Energy Center Is Getting a New Name

The Xcel Energy Center is set for a name change.

Image: The Xcel Energy Center, Jerry Holt | Star Tribune

Although Xcel Energy will no longer hold naming rights to the arena after this summer, the company will remain a key partner of the Minnesota Wild following a 25-year run.

As part of a new agreement announced Tuesday, Xcel Energy will continue working with the Wild—particularly through community outreach efforts. The company has also committed to providing grants for youth and high school hockey programs, according to a press release.

“25 years ago, the Minnesota Wild and Xcel Energy were new brands in the region. Today, these two brands have become embedded in our community and our culture,” said Bob Frenzel, Xcel Energy chairman, president and CEO.

“This new chapter with the Wild extends our commitment to the region and will serve to expand access to the sport of hockey so that more young girls and boys across the state can access and more fully engage in this wonderful sport.”

The Wild plan to announce the arena’s new naming partner ahead of the 2025-26 season.

“We are extremely thankful for our 25-year naming and team marketing rights partnership with Xcel Energy,” said Wild owner Craig Leipold. “Xcel Energy has been an incredible supporter of our team since our inaugural season, and we look forward to continuing to collaborate with them on a number of unique community initiatives as part of our new, long-term partnership.”