Tubi Teams Up With TikTok to Launch "Creatorverse" Incubator Turning Short-Form Content Into Full-Length Shows

Tubi is partnering with TikTok to help digital creators transform short-form videos into full-length streaming shows.

Tubi & TikTok “Creatorverse” Partnership | LTD

Through its new Creatorverse Incubator, selected TikTok creators will develop original scripted and unscripted series set to debut exclusively on Tubi, which reaches more than 100 million monthly users.

The initiative is built to give creators a direct path into long-form storytelling while maintaining creative control. TikTok will help surface talent, while Tubi handles development and distribution.

The move highlights growing demand for creator-led content, with many viewers seeing it as more original and just as engaging as traditional TV.

Tubi has already leaned into this space, adding thousands of creator-driven episodes and expanding projects into longer formats.

Overall, the partnership reflects a broader shift in entertainment, as digital creators continue to emerge as a major force in streaming.